by Carol Norris | Aug 7, 2018 | Featured, Social Media Management
In a study last month, P&G ranked among the top 10 using paid influencers with fake followers. Ditto Pampers and Olay. Topping the study’s list was the Ritz Carlton with 78 percent of fake followers for its influencers. Bot fraud is real. And it’s a major...
by Carol Norris | Aug 2, 2018 | Featured
You probably have it and don’t know it. The subscription market has never been so crowded. From Plated and Blue Apron, to Stitchfix and Trunk Club, there is a non-stop supply of product-themed boxes arriving at our doors daily. Even cars, baby clothes and pet food...
by Carol Norris | Jun 28, 2018 | Featured, Online Marketing, Social Media Marketing
Snapchat has lowered its advertising costs and how to buy ads on its platform, now is the time to give it a try. Many clients avoid Snapchat because two years ago they were charging upwards of $300,000 as the cost of entry to advertise. Now the cost is purchased...
by Carol Norris | Apr 20, 2018 | Featured, Social Media Management, Social Media Marketing
Your website is the face of your organization and your storefront for many companies today. As the place to find information about your company, browse products or services, or make a purchase, your website provides leads, customers, and clients with the resources...
by Carol Norris | Mar 30, 2018 | Branding
Your brand still matters in today’s digital age Your digital brand is everywhere, all the time. In this 24/7 marketing environment, it’s critical that your brand awareness and messaging be consistent across all channels. When you make sure your marketing messages are...
