The road to ROI began with a jingle

Checkered Flag

The Challenge
Checkered Flag is a highly reputable and established automotive group in Coastal Virginia with 16 brands. Their business model is unique to the industry. They offer a consumer focused buying process that only 10% of national dealers offer Рno haggle, no commission, and 3 Day money back guarantee. 

The Realization
The brand differentiator needed to be easily understood. Our communications needed to explain the ‘one price’ no haggle policy in an engaging and memorable way. Consumers don’t remember what they know about you, they remember how the feel.

The Solution
We created a song to a catchy melody with lyrics that make it easy to remember our main selling points. Inspired by Tik Tok we asked the Checkered Flag staff to sing and dance in the TV/OTT and social media spots. And boy can they dance!

Results
Checkered Flag has seen lift in sales for new and pre-owned vehicles for all their brands. Consumers enter the showrooms singing the song and people have even phoned into the corporate office to compliment the campaign.

DELIVERABLES
TV/OTT commercials
Media planning
Digital ads
Email library of assets
Print campaign
Event planning
Social media

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