Chesapeake Comes into its Own

The Challenge
Once a quiet suburb in the shadow of its sister cities, Chesapeake has transformed into a thriving city and an emerging tourism destination. With the majority of the nation’s population now between the ages of 25 and 45, the moment was right to evolve the brand—launching a campaign that highlights Chesapeake’s standout offerings in a voice that speaks directly to today’s traveler.

The Solution
Through research and past campaign data, it became clear—Chesapeake needed a more dynamic vibe to match its evolving identity. From chef-led restaurants and local seafood joints to global flavors and a booming brewery scene, the city’s culinary offerings are thriving. Add in a vibrant ale trail, one-of-a-kind boutique and antique shopping, the urban energy of Summit Pointe, and year-round festivals and events, and it’s clear Chesapeake is anything but sleepy.

To showcase it all, we developed a younger, hipper voice that speaks directly to today’s consumer—paired with playful, analog-inspired scrapbooking visuals that amp up the energy and grab attention in a scroll-happy world.

Results
This campaign is already outperforming expectations. Video content is delivering engagement rates 2 to 1 compared to previous efforts, and click-through rates across programmatic, Google, and Meta ads are up 20% year-over-year.

The impact goes beyond the screen—lodging tax, retail revenue, and food and beverage sales are all on the rise, and events are consistently selling out.

And we’re just getting started. Stay tuned for the launch of a bold new website design coming later this year.

DELIVERABLES
TV/OTT Commercials
Print advertising
Visitor’s guide
Social media content/strategy
Google AdNetwork
Annual report
3-D LOVEworks Sculpture