by Carol Norris | Mar 30, 2018 | Branding
Your brand still matters in today’s digital age Your digital brand is everywhere, all the time. In this 24/7 marketing environment, it’s critical that your brand awareness and messaging be consistent across all channels. When you make sure your marketing messages are...
by Carol Norris | Jan 14, 2018 | Branding, Creative, Online Marketing, Social Media Marketing
Facebook announced last week that they are taking news out of their feed, this will impact your social media marketing and how you creatively communicate your brand. “We’ve gotten feedback from our community that public content—posts from businesses, brands and...
by Carol Norris | Jan 6, 2016 | Branding
Starbucks just launched a big new idea. They have launched a strategic partnership with Match.com. One in three singles chooses to meet people at a coffee house and millions of singles list coffee as one of their interests. This new option, is an extension of...
by Carol Norris | Aug 12, 2015 | Branding
The article below by Al Wiles does a good job of explaining why promoting features doesn’t work. More than anything people remember how they feel about your product or service. Marketing is frustrating because virtually all common-sense ideas are wrong. Take...
