by Carol Norris | Jun 28, 2018 | Featured, Online Marketing, Social Media Marketing
Snapchat has lowered its advertising costs and how to buy ads on its platform, now is the time to give it a try. Many clients avoid Snapchat because two years ago they were charging upwards of $300,000 as the cost of entry to advertise. Now the cost is purchased...
by Carol Norris | Jan 14, 2018 | Branding, Creative, Online Marketing, Social Media Marketing
Facebook announced last week that they are taking news out of their feed, this will impact your social media marketing and how you creatively communicate your brand. “We’ve gotten feedback from our community that public content—posts from businesses, brands and...
by Carol Norris | Jan 12, 2018 | Creative, Online Marketing
~ Forbes Magazine Of the many complexities faced by marketers today, managing expectations is among the most difficult. Forbes Magazine credits unrealistic expectations as the heart of unprecedented CMO turnover. As founder and president of BRITE, I believe that...
by Carol Norris | Jan 5, 2018 | Creative, Online Marketing
Maintaining brand consistency across platforms, formats, audiences and markets is challenging enough, even before considering the chaotic way digital ads are often created. As campaigns begin to run in multiple markets on a variety of channels it gets complicated. The...
by Carol Norris | Sep 2, 2015 | Online Marketing
Not sure about you, but for a long time I was just collecting contacts on LinkedIn because I was supposed to. In this age of digital one-upmanship, it wasn’t cool to question the latest bright shiny object. You were supposed to be on LinkedIn, use QR codes and check...
by Carol Norris | May 4, 2015 | Online Marketing
This is a good article how Twitter’s new Periscope app allows streaming, however, users illegally streamed the Mayweather Pacquiao fight. Periscope is Twitter’s new live-streaming video app, not to be confused with the recently launched Meerkat, also a...
