by Carol Norris | Oct 27, 2015 | Featured
Brands like McDonald’s are currently struggling. They aren’t speaking to their audience in a way that resonates and as such their product is considered dated. With Mattel’s new Barbie campaign, you can be anything or anyone. This has really helped...
by Carol Norris | Jul 7, 2015 | Featured
I like this article by Tom Goodwin at AdAge and I agree with it. While my team has heavy experience in key categories, we always try to look at every client with a fresh eye. What worked for one client a year ago can be completely inappropriate for another in a...
by Carol Norris | Jun 19, 2015 | Featured
I’ve always loved horse racing, and I have a passion for marketing, but while I watched the Belmont Stakes recently, I was floored by the guerrilla product placement. After waiting 37 years for a Triple Crown winner, the first statement from jockey Victor...
