Brands like McDonald’s are currently struggling. They aren’t speaking to their audience in a way that resonates and as such their product is considered dated. With Mattel’s new Barbie campaign, you can be anything or anyone. This has really helped parents to rethink the brand. By imagining different possibilities, they have focused on excitement and play rather than the physical attributes of a Barbie.
At BRITE, we are always keeping up to date with technology, consumer needs and consumer thoughts. Our focus is always on our client’s needs. We are constantly reading and learning to specialize and remain up to date on the consumer market. Here are some of our main focuses.