News and Views
Consumers remember how they feel not what they know
The article below by Al Wiles does a good job of explaining why promoting features doesn't work. More than anything people remember how they feel about your product or service. Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore...
Specialization was a Mistake: How Agencies can Restructure for the Future
I like this article by Tom Goodwin at AdAge and I agree with it. While my team has heavy experience in key categories, we always try to look at every client with a fresh eye. What worked for one client a year ago can be completely inappropriate for another in a...
Guerilla Marketing: Monster and Burger King Real Winners of Triple Crown
I've always loved horse racing, and I have a passion for marketing, but while I watched the Belmont Stakes recently, I was floored by the guerrilla product placement. After waiting 37 years for a Triple Crown winner, the first statement from jockey Victor Espinoza was...
Twitter users watched the big fight via live-streaming app Periscope
This is a good article how Twitter's new Periscope app allows streaming, however, users illegally streamed the Mayweather Pacquiao fight. Periscope is Twitter's new live-streaming video app, not to be confused with the recently launched Meerkat, also a live-streaming...
Can You See My Display Ads Now?
Digital ad spending in the United States is expected to reach $60 billion this year, and then it will be on its way to overtaking TV by 2018. But its ascendancy isn’t assured. Up to half of display ads are never seen because consumers don’t notice them. The...