News and Views
Cord Cutting
Cord cutting poses new challenges for TV advertisers. In Hampton Roads, 24% has cut their cord. Do you know how to reach them? This article by AdAge is a good read. Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV...
Artificial Intelligence has a long way to go still but we are looking forward to how it can help marketers grow
We all love innovation and marketers are anxious to try new things. Artificial Intelligence as a major tool for marketers is on the horizon but it’s not quite there yet. Artificial Intelligence can be categorized into five categories: REASONING- think Netflix’s...
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Facebook removes news feed-what does it mean for your brand and social media marketing?
Facebook announced last week that they are taking news out of their feed, this will impact your social media marketing and how you creatively communicate your brand. “We’ve gotten feedback from our community that public content—posts from businesses,...
CMO Turnover Reaches New High
~ Forbes Magazine Of the many complexities faced by marketers today, managing expectations is among the most difficult. Forbes Magazine credits unrealistic expectations as the heart of unprecedented CMO turnover. As founder and president of BRITE, I believe that...