Starbucks just launched a big new idea. They have launched a strategic partnership with Match.com. One in three singles chooses to meet people at a coffee house and millions of singles list coffee as one of their interests. This new option, is an extension of the “meet me at Starbucks campaign”. The new feature is the first branded-product feature that can allow Match.com users to directly send an invitation to set up a coffee date. Using the “Meet at Starbucks” option, members can also find a location for their Starbucks date with the Starbucks store locator. They even decided to make it into an event to promote.