The Challenge
Coastal Virginia is made up of nine destination marketing organizations in the Commonwealth of Virginia, they include the Cities of Virginia Beach, Chesapeake, Suffolk, Portsmouth, Newport News, Hampton, Norfolk, Williamsburg, and Smithfield. The cities recognized that the whole was greater than the sum of its parts and decided to begin an alliance to clarify and amplify the region to drive awareness, visitation and ultimately positive economic impact. ​

The Realization
After completing a branding session with the stakeholders we created a new energizing brand and identified the value proposition and core pillars. Unlike other coastal destinations, this region is not sleepy and one-dimensional. Coastal Virginia is a haven for those looking to go at their own pace. It offers a wide—range of recreational activities, eateries, concerts and iconic historic sites, all within a short drive of each other, along miles of astonishingly beautiful waterways.

The Solution
BRITE together with our strategic partner, Second Sight Creative, concepted a strategic marketing plan that includes omni channel advertising, a website, videos, a passport program, swag, collateral and more. Stay tuned for our results as we launch in the fall of 2023.